I have advised sports federations, coaches, and boards across Denmark’s association landscape on sports policy, psychological safety, and inclusion — with a particular focus on the role of minorities in organised sport. Among other initiatives, I co-developed educational material on inclusion for the Danish Football Association’s (DBU) UEFA B Licence coaching programme, in close collaboration with Kenneth Heiner-Møller. In 2022, I received recognition at Football v Homophobia in Manchester for introducing team protocols designed to foster safer and more inclusive environments. I have completed Sports Management in Practice at Aarhus University, hold a UEFA B coaching licence, and am a former football player. This background gives me insight into the dynamics of influence and value creation — and into how clubs, municipalities, and governing bodies interact when football takes on a broader social responsibility.
Cases
All selected cases have been shapes by strong partnerships — the kind that make meaningful projects possible.
Sports Policy
Restaurants and service sector
I serve as an external consultant and instructor for Danske Restauranter og Caféer (DRC). Together with the restaurant group Omar ApS and Simon Leo Hansen, I helped develop the concept of table captains — a model that gives guests at the group’s four restaurants a tangible, clearly defined shared responsibility for the well-being of the serving staff. Early pilot projects have shown promising results, strengthening the relationship between guests and servers and improving the overall working environment. The working conditions for restaurant staff are both a structural and a cultural challenge — one that requires new thinking and a collective willingness to break old patterns. It extends far beyond the responsibility of any single restaurant. Having worked in and alongside kitchens and canteens — as a server, bartender, and consultant — I know the hierarchies, the jargon, and the personalities that shape the hospitality industry. My experiences from the world of football have informed my approach to this work, as there are striking parallels between the ‘psychological safety’ working conditions of servers and those of players.
Politics of Nature
PoN is a process tool for systemic critique — one that dares to present a tangible alternative to an unsustainable status quo. It invites players to imagine themselves on another planet, where archetypes and ambassadors must make decisions about survival. Players are encouraged to learn the new rules, then change them after a round — allowing system evolution to unfold in real time.
Through PoN, debates and idea generation can take place across species, within a growing network of perspectives — while maintaining respect between players who disagree. It is, at its core, a philosophy for expanding democratic space: one where those whose existence is affected by political decisions are given a seat at the table.
Together with Jakob Raffn, I have developed the board game Politics of Nature (PoN). Back in 2018, our initial ambition was to translate Bruno Latour’s work of the same name into a multiplayer experience in virtual reality. Along the way, PoN evolved into a board game, a mobile game, a series of workshops, and a collection of academic papers — with editions and sessions held in the Netherlands, Brazil, South Africa, and Ukraine, supported by and in collaboration with The Danish Cultural Institute.
Since 2020, we have served as external lecturers at Lund University’s PhD course “Global Climate Governance.”
Health Innovation
As project manager and later head of secretariat for the NGO Børneliv – Se mit hjerte (“Childlife – See My Heart”), I worked closely with founder and paediatrician Morten Schrøder to develop new forms of health communication designed to meet audiences at eye level. We created and produced our own VR films in first aid, tailored to teachers and childcare professionals, and designed anatomy workshops for schoolchildren built around play and learning. In addition, we initiated a communication campaign for parents of young children in Denmark’s Capital Region: Børnelægernes Børnetips (“Paediatricians’ Child Tips”). The project involved producing eight short films in Danish, English, and Arabic. The content combined rigorous scientific validation (using the Delphi method) by regional paediatricians with creative storytelling and diverse representation — elements not typically seen in medical communication. The project required uniting multiple regional health stakeholders in collaboration. Political negotiation and ownership distribution became as central as the creative production itself. Parents who watch the films report feeling more confident in managing everyday health situations — and as a result, fewer children are brought to emergency care. This leads to cost savings for hospitals and a greater sense of security in families’ daily lives.
Immersive Tech - AR/VR
My bachelor’s degree (B.Sc) in Performance Design from Roskilde University and my master’s degree (M.Sc) in Digital Innovation & Management from the IT University of Copenhagen led me into the field of immersive technology. Between 2016 and 2020, I collaborated with Therkel Sand Therkelsen to organise, develop, and curate programme content for both Danish and international VR/AR festivals — a period that marked the latest wave of excitement around Virtual Reality. Facebook had just acquired Oculus, and dreams of the Metaverse were reignited. During that time, I worked in Amsterdam as a business developer, producer, and community manager at VRBASE, Europe’s leading industry hub for immersive tech. There, software developers, artists, and entrepreneurs came together — some of the most talented minds across disciplines — to explore the possibilities of a new medium. I’ve seen and experienced more than 200 high-end AR/VR works, and I’ve also witnessed how sharp, low-budget productions can create real value. The sensory potential of immersive media remains extraordinary — as an art form, as a tool for education and therapy, and as welfare technology. When applied thoughtfully, with a clear design for onboarding and offboarding, the medium still holds its full legitimacy and promise.
Plural Leadership
ow we unlock the potential of leadership — in a controlled and deliberate way — can take many valuable forms. The goal is to reduce bottlenecks and create broader, safer shared ownership across teams. For many, that means relinquishing control — a challenging shift that often runs counter to what they’ve been taught. And yet, they have learned it elsewhere — they just haven’t considered its value as a leadership model. I have particular experience with voluntary leadership, often referred to as motivational leadership, within NGOs, sports associations, and start-up projects without established funding. I’ve seen people grow remarkably under these conditions — and I’ve seen others struggle within the same frameworks. Shared leadership, where the team collectively holds authority, puts sociocratic principles into practice — as so clearly articulated by Mette Aagaard. The focus lies on tasks and roles rather than fixed hierarchies or titles. Shared leadership has a surprisingly stringent structure — and it’s precisely through that structure that greater freedom becomes possible. Together with Jakob Raffn, I’ve practised Dual Leadership — sharing responsibility at the top level, where competencies dynamically complement one another depending on the project’s nature and needs. As a football coach — in a field steeped in hierarchical tradition — I chose to apply a flat leadership style. It suited some and challenged others. That tension became a constant test, especially when results fluctuated or expectations weren’t met. Leadership, to me, is about inspiring people towards purposes greater than themselves — and about providing the framework that makes that possible. It’s about defining the boundaries of our shared work and understanding what we can achieve together. Ultimately, leadership should serve as a safeguard — against cynicism, stress, and burnout. Every participant enters an open agreement: to spend another day of their life here, with the shared expectation that we take care of one another.